Today marks an important day for Sling TV: we officially debut our first marketing campaign called #TakeBackTV. Designed specifically for millennials and inspired by their frustration with the traditional pay-TV model, our new ads are an anthem for entertainment fans who reject “Old TV” but love watching sports and their favorite shows live and on demand.
Our new campaign features kids personifying “Old TV” by heckling customers with the pain points of cable, including long-term contracts, expensive programming bundles, high prices, hidden fees, and poor customer service. It’s an exaggerated, over-the-top and funny look at how millennials view something they reject – “Old TV.”
Check out the three ads below. Have fun with them – we did. Go ahead and share them with a few thousand of your closest friends. Let’s #TakeBackTV together. And, don’t forget to read “Our Mission,” which is a rallying cry for the entire campaign. See more at www.slingtv.com.
In the coming weeks, we’ll release more campaign elements across TV, social and digital platforms. Stay up to date by bookmarking this blog, liking us on Facebook, and following us on Twitter (@Sling)!
CMO of Sling TV